Core Idea Analysis

We’d like to get to know more about your idea. The more details we have, the precise our passion for creation.

We reckon a good and focused 20mins will get you completed on this form. Thank you!

Name

First Name

Last Name

Name of Idea

How did you arrive at the name?

What is your Brand's Mission Statement?

Why did you start/are you starting this idea?

What is the nature of your business and what kind of products/services/goods will you be offering? (Please think in the short term and long term)

Who is your Target Audience?

State 5 words that best describe your idea's Brand Values and why?

What feelings do you want your brand to evoke?

What kind of aesthetics are you looking for?

Which brands of life do you like or dislike... and why?

E.g. Like: Samsung Dislike: Apple

Who are your current or potential competitors?

Who are your potential collaborators?

What is your Unique Selling Point?

Which 1 word best sums up the culture of your idea/services/business?

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